Many times in order to create a sale you have to have a follow-up plan. You put up a web site, write a good sales pitch, offer a great deal, only to have the visitor leave because they want to think about it before they buy. If you are smart you offered the visitor a chance to register for e-mail updates or even a newsletter. This is where a good advertising campaign can shine. Generating a weekly or even biweekly e-mail can keep your business in front of the client. This e-mail can also offer products to the client. Generating a payment button in that e-mail can be difficult. If you use a program like Payment Linker you do not have to worry. This easy to use program can generate a Pay Pal payment button quickly and easily.